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v2 Now Available in Drakes Supermarkets

Published August 4th, 2020

The moment we’ve all been waiting for has finally arrived.

We are so excited to announce that we are making our debut into Australian supermarkets today in 61 Drakes stores across SA and QLD!

For the first time ever, you will be able to purchase v2mince and v2burger patties to cook with at home. What’s more, for won’t have to dig through a mountain of tofu to find us - Drakes is proudly stocking v2 in the meat aisle!

Tasty plant based v2burger and v2mince are available in the meat aisle at a comparable price to beef

Find v2 in the Meat Aisle

We’ve designed v2 to look, cook, and taste like meat so that whipping up a plant-based meal at home is a truly seamless switch.

Through our partnership with Australia’s largest independent supermarket, Drakes, that seamlessness will extend right through to your in-store experience, where you can look forward to finding v2 stocked alongside animal mince and burgers in the meat cabinet.

With delicious v2meatballs available to sample at select Drakes stores, plus recipe cards, you’ll even have the chance to try our products and plan your menu in store. Whether you’re wanting to put a v2-spin on a family favourite recipe or create something entirely new, you can also check out our new recipes page for plenty of inspiration on how to make your next meal with v2.

v2burger and v2mince slot perfectly into shoppers weekly meal plans

Delicious Plant-Based Alternatives at the Same Price as Meat.

Our delicious v2mince (RRP $8.50 AUD) and v2burger (RRP $9.00 AUD) will be available in Drakes at a comparable price point to beef mince and burgers, allowing shoppers to enjoy premium Australian-made plant-based meat without having to pay a sustainability premium.

With world population exploding and the need for sustainable meat alternatives skyrocketing, this marks an important step in our journey to feed the world sustainably.

Our partnership with Drakes is only the beginning. We are looking forward to announcing more supermarket launches over the coming months, giving Australians across the country everywhere access to our revolutionary plant based range.

In the meantime, stay tuned to our social media for all updates, and check out our Where to Buy v2 page to find your nearest outlet selling v2, or head to our Distributors page if you'd like to get v2 on the menu at your cafe or restaurant.

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