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Why We Exist

Published July 23rd, 2020

The Eat Lancet Report predicts that if the world were to keep eating meat at current rates, we’d need another whole planet to support this demand for a global population of 10 billion… a total we will hit in the next 30 years. Until NASA locates that mystery second earth, plants are our best bet for meeting this demand.

This inconvenient truth is the reason v2 exists. We know that people love the taste of meat and that’s not going to change any time soon. But rather than throw our hands in the air and watch as the world slides into a climate apocalypse, we’ve leveraged over 100+years of CSIRO food science research to create a product that looks, cooks and tastes like meat... but made from plants.

Climate change is an enormously complex issue, and we’re under no illusions that plant-based meat is the only solution for the challenges our world is facing. But it can make a significant difference. Animal agriculture is a leading cause of deforestation, land degradation, biodiversity loss, and habitat destruction worldwide, and the conventional farming of livestock is responsible for an estimated 14% of all human-induced greenhouse gas emissions, with beef being particularly carbon-intensive (Food Frontier). As we move into the future, we will need to start sourcing more of our meat from plants if we’re going to have a chance at pressing pause on these alarming trends.

This is not about getting rid of meat. We understand many Australian farmers are already using sustainable farming techniques to produce high quality animal meat in a way that is environmentally sustainable. We are about adding another option to the mix - delicious, nutritious and sustainable meat made by harnessing the environmental and nutritional benefits of plants.

We want to see a future where quality nutrition remains affordable and sustainable for all.

That’s our version 2.

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